Brand Guidelines — 2026
The SalesBotix
Brand System
A complete visual and verbal identity guide for creating consistent, on-brand materials across every touchpoint.
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A complete visual and verbal identity guide for creating consistent, on-brand materials across every touchpoint.
01 — Color Palette
Three primary brand colors form the visual foundation of SalesBotix. Navy leads, Blue supports, Sky Blue accents. Use them with discipline.
Extended Palette
Neutral Palette
02 — Typography
SalesBotix uses Poppins exclusively — in every weight, at every size, on every platform. No substitutions. Consistency builds recognition.
03 — Voice & Tone
SalesBotix doesn't speak in corporate language. We speak like the expert in the room who doesn't need to prove it — we just deliver.
Say what we mean. No jargon, no fluff.
We've done this. Speak with authority.
Pipelines, deals, revenue — not frameworks.
Fast, decisive. Not bureaucratic.
Personal, not corporate. Real talk.
"Salesbotix provides comprehensive international market entry consulting services leveraging a network of global partners to facilitate revenue optimization across emerging and developed market verticals."
"We help advanced tech manufacturers sell internationally — by actually doing the selling. No slide decks. Just pipelines."
04 — Visual Style
SalesBotix's visual language echoes the logo's rounded forms — precise, modern, and purposeful. Generous whitespace. Grid-based layouts.
No decorative noise.
Rounded rectangles echo the robot logo form. Use for containers, cards, and buttons. Consistent corner radius — never mix sharp and rounded.
Clean horizontal dividers in Sky Blue (#7BC0EA) for visual separation. Thin lines (1–2px), never heavy borders. Sparingly, not everywhere.
Simple, geometric line icons. Match the logo's stroke weight. Avoid filled or heavy icon styles. Consistent size — 16, 20, or 24px.
Grid-based, left-aligned by default. 1-inch minimum margins on print. Generous whitespace signals confidence and premium quality.
PPE in action, drones, robotics, autonomous systems. Clean, well-lit, professional. High contrast, slightly desaturated with pops of brand blue.
Use Navy → Blue → Sky Blue for chart series. Dark Gray for neutral data points. Never introduce off-palette colors for charts or infographics.
05 — Messaging
Every touchpoint — from a cold email to a proposal deck — should reinforce the same core narrative: we execute, not just advise.
We partner with advanced tech manufacturers to build international revenue — through execution, not just advice.
Approved Taglines
06 — Logo Usage
The SalesBotix logo is a protected brand asset. Always use the official file — and only in approved configurations.
Do not recolor, stretch, rotate, or recreate the SalesBotix logo. The robot icon and wordmark are protected. Always supply and use the official file.
Maintain clear space equal to the height of the "S" in SalesBotix on all four sides of the logo. Never crowd it with other elements or text.
The logo should never appear smaller than 80px wide in digital applications or 25mm wide in print. Below this, wordmark legibility is compromised.
No drop shadows, no placement on busy or patterned backgrounds, no color approximations. One logo, used correctly, is more powerful than a flexible one used wrong.
07 — Brand Checklist
Run every SalesBotix deliverable through this checklist before it goes out the door. Click each item to mark it complete.